Brands that resonate.
Our websites provide in-depth coverage of single topics and trends that are timely and most relevant to the right consumer, from the brands they trusts.
Our Publishing Network
The development of our Publishing Network began with a clear goal of delivering the right content within a users ‘Intent Journey’.
The Intent Journey
We build user-first digital publications that guide, educate and influence our readers.
Users are mindful that they require a product or service. We bring users to our ‘Content Discovery’ pages for e.g. ‘Top 5 Smartphones’
At this point the user has a higher intent for a recognised brand or even a specific product/service they would like to purchase. We bring users to our ‘Content Conversion’ pages. For e.g. ‘Samsung S23+ Features’
The Intent to purchase is now there, we provide the user the ability to search across millions of offers to find the right ‘deal’ for them. For e.g. Our Shopping Price Comparison pages allow users to seamlessly compare multiple merchants in one easy step.
Complimentary products to the Users Purchase alongside the Users loyalty to our site, allows us to improve conversions for our advertisers.
A Brand can paint a broader view of that particular User for e.g. future purchases, propensity to spend.